SCP Health

For a practice management company like Schumacher Clinical Partners, commoditization can be a problem. They don’t want to be known as just another staffing company or rural hospital provider. We helped them establish a new voice to distinguish their brand as a leader in clinical effectiveness and unscheduled care. As part of a full rebrand, we gave them a new name, tagline, and visual identity.

What delights me the most about this project is seeing that they still use the same tagline even after many years have passed since the original rework.