BIKTARVY (HCP)
I led copy development on many label updates for BIKTARVY HCP. An overhaul to the BIKTARVY website helped modernize their most visible digital asset, tying together the emotive storytelling of their new campaign with the breadth of data that reinforces BIKTARVY as the #1 prescribed HIV regimen on the market.
Key updates to the website included a new look and feel, the addition of 5 clinical trials worth of study design, efficacy, resistance, and safety data, two entirely new content pages, simplified navigation and content organization, and improved accessibility to help HCPs quickly find the information they’re looking for. Visit BIKTARVYHCP.com to see the full website.
Looking for something simpler? Check out these fun dynamic social ads.
When you’re already the market leader, it’s important to examine why patients may be considering a change. This in-office flipbook was designed as a powerful way to educate HCPs on the importance of a high barrier to resistance when selecting a treatment regimen for people living with HIV. Conversation starters help provide a framework for HCPs to engage with their patients on key discussions around switching their treatment regimen.
