An overhaul to the BIKTARVY HCP website helps modernize their most visible digital asset, tying together the emotive storytelling of a new campaign with the breadth of data that supports BIKTARVY as the #1 prescribed HIV regimen on the market.
Key updates to the website included a new look and feel, the addition of four clinical trials worth of data, two new content pages, simplified navigation, content organization, and improved accessibility to help HCPs quickly find the information they’re looking for.
When you’re already the market leader in a particular segment, it’s important to examine why patients may be considering a change. This in-office flipbook was designed as a powerful way to educate HCPs on the importance of a high barrier to resistance when selecting a treatment regimen for people living with HIV. Suggested conversation starters help provide a framework for HCPs to engage with their patients on key discussions around switching their treatment regimen.
Dynamic social ads deliver custom messaging for BIKTARVY in priority local markets based on the most relevant needs for each geography. We can also test claim-based creative that requires regulatory balance against reminder-like messaging.
